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Journal of business research : JBR
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International Journal of Innovation in the Digital Economy (IJIDE)
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International journal of bank marketing
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International journal of hospitality management
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Inventi impact: retailing & consumer services
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
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$240 for Illinois Avenue, please : economic inequality increases preference for personal control appeals
Albalooshi, Sumaya
;
Moeini-Jazani, Mehrad
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014541926
Saved in:
2
Customer value anticipation, product innovativeness, and customer lifetime value : the moderating role of advertising strategy
Zhang, Hao
;
Liang, Xiaoning
;
Wang, Shiquan
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3725-3730
Persistent link: https://www.econbiz.de/10011515246
Saved in:
3
Going green : how different
advertising
appeals
impact green consumption behavior
Yang, Defeng
;
Lu, Yue
;
Zhu, Wenting
;
Su, Chenting
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2663-2675
Persistent link: https://www.econbiz.de/10011399668
Saved in:
4
Effects of national identity salience on responses to ads
Carvalho, Sergio W.
;
Luna, David
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1026-1034
Persistent link: https://www.econbiz.de/10010364050
Saved in:
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