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~isPartOf:"Journal of business research : JBR"
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Search: subject:"brand"
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Subject
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Brand management
602
Markenführung
602
Consumer behaviour
551
Konsumentenverhalten
551
Brand image
485
Markenimage
485
Brand
283
Markenartikel
272
Beziehungsmarketing
176
Relationship marketing
176
Social Web
120
Social web
120
Luxury goods
110
Luxusgüter
110
Internet marketing
102
Online-Marketing
102
Advertising effects
66
Werbewirkung
66
Marketing management
60
Marketingmanagement
60
Brand equity
50
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
47
Kundenzufriedenheit
47
Brand loyalty
43
Social media
43
Advertising
42
Customer integration
40
Kundenintegration
40
Emotion
37
Branding
36
Corporate reputation
36
Firmenimage
36
Werbung
36
Markentreue
34
Designation of origin
33
Herkunftsbezeichnung
33
Einzelhandel
32
Retail trade
32
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Undetermined
613
Free
12
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Article
852
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
854
Aufsatz in Zeitschrift
854
Collection of articles of several authors
6
Conference paper
6
Konferenzbeitrag
6
Sammelwerk
6
Mehrbändiges Werk
2
Multi-volume publication
2
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Language
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English
854
Author
All
Valette-Florence, Pierre
14
Ko, Eunju
13
Diamantopoulos, Adamantios
12
Foroudi, Pantea
11
Gupta, Suraksha
11
Melewar, T. C.
11
Veloutsou, Cleopatra
11
De Chernatony, Leslie
9
Merrilees, Bill
9
Teng, Lefa
8
Dennis, Charles
7
Kim, Kyung Hoon
7
Bartikowski, Boris
6
Buil, Isabel
6
Filieri, Raffaele
6
Guzman, Francisco
6
Merchant, Altaf
6
Michel, Géraldine
6
Nenycz-Thiel, Magda
6
Romaniuk, Jenni
6
Shukla, Paurav
6
Spielmann, Nathalie
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Christodoulides, George
5
Ekinci, Yuksel
5
Merunka, Dwight
5
Motoki, Kosuke
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Andreini, Daniela
4
Balaji, M. S.
4
Bang, Nguyen
4
Barnier, Virginie de
4
Davvetas, Vasileios
4
Dawes, John
4
Dutta, Sujay
4
Ewing, Michael
4
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Published in...
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Journal of business research : JBR
The journal of brand management : an international journal
690
Journal of Product & Brand Management
519
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
379
Psychology & marketing
235
European Journal of Marketing
200
European journal of marketing : EJM
192
Strategic Direction
184
Asia Pacific journal of marketing and logistics
158
International journal of hospitality management
157
Journal of Consumer Marketing
157
Journal of marketing communications
149
Journal of marketing management : MM
141
Marketing intelligence & planning
141
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of marketing
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Journal of strategic marketing
130
Tourism management : research, policies, practice
130
Journal of travel and tourism marketing
129
Journal of fashion marketing and management
127
Journal of advertising research
126
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Journal of the Academy of Marketing Science
108
Marketing Intelligence & Planning
108
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
105
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Cogent business & management
93
International journal of advertising : the review of marketing communications
89
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Source
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ECONIS (ZBW)
854
Showing
1
-
10
of
854
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date (oldest first)
1
On the antipodes of love and hate : the conception and measurement of
brand
polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Beyond information availability : specifying the dimensions of consumer perceived
brand
transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
3
Brand
stereotypes : on the relationships with gendered
brand
personality and agentic and communal values in fostering Consumer–
Brand
identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
4
Activist
brand
perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
5
Connecting the dots between
brand
equity and
brand
loyalty for retailers : the mediating roles of
brand
attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The role of services in creating
brand
loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
7
The impact of Janus fit
brand
extensions on perceived
brand
innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
8
You fooled me, so I'll tell you about myself! : personnel-related
brand
betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
9
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
10
Developing
brand
identity and sales strategy in the digital era : moderating role of consumer belief in
brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
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