//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand usage"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Perception
2
Relationship marketing
2
Wahrnehmung
2
Advertising
1
Advertising effects
1
Attention
1
Brand
1
Brand familiarity
1
Brand usage intent
1
Brand usage intention
1
Consumer brand engagement
1
Consumer engagement
1
Consumer involvement
1
Customer integration
1
Customer satisfaction
1
Eye-tracking
1
Internet marketing
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenartikel
1
Online-Marketing
1
Perceived brand authenticity
1
Prior brand usage
1
Recall
1
Self-brand connection
1
Self-congruence
1
Social Web
1
Social media
1
Social web
1
Structural modeling
1
Video advertising
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Bellman, Steven
1
Bogomolova, Svetlana
1
Daly, Tim
1
Evers, Uwana
1
Harrigan, Paul
1
Kaushik, Arun Kumar
1
Kennedy, Rachel
1
Kumar, Vikas
1
Miles, Morgan P.
1
Nenycz-Thiel, Magda
1
Simmonds, Lucy
1
more ...
less ...
Published in...
All
Journal of business research : JBR
International journal of market research
2
Journal of retailing and consumer services
2
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Business Research
1
Journal of advertising research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of service research
1
Tržište/Market
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
2
Moderating effects of prior
brand
usage
on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
3
Customer engagement and the relationship between involvement, engagement, self-brand connection and
brand
usage
intent
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, Tim
- In:
Journal of business research : JBR
88
(
2018
),
pp. 388-396
Persistent link: https://www.econbiz.de/10011869845
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->