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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Casaló, Luis V."
~subject:"Dienstleistungsqualität"
~subject:"Relationship marketing"
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Dienstleistungsqualität
Relationship marketing
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Casaló, Luis V.
Svensson, Göran
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Journal of business-to-business marketing
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The role of consumer happiness in relationship marketing
Belanche, Daniel
;
Casaló, Luis V.
;
Guinalíu, Miguel
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
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