The role of consumer happiness in relationship marketing
Year of publication: |
2013
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Authors: | Belanche, Daniel ; Casaló, Luis V. ; Guinalíu, Miguel |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 12.2013, 2, p. 79-94
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Subject: | affective commitment | happiness | relationship marketing | satisfaction | trust | Beziehungsmarketing | Relationship marketing | Zufriedenheit | Satisfaction | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life |
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