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~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of service research"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Rangarajan, Deva"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Innovation management"
~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Hochschulschrift"
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B-to-B-Marketing
Innovation management
Marketing management
Theorie
Business-to-business marketing
3
Lieferantenmanagement
2
Supplier relationship management
2
Beziehungsmarketing
1
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1
COVID-19 pandemic
1
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1
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algorithms
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Büschken, Joachim
Jacob, Frank
Kleinaltenkamp, Michael
Rangarajan, Deva
Terho, Harri
Woodside, Arch G.
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
5
Mummalaneni, Venkatapparao
4
Rodriguez, Michael
4
Dant, Rajiv P.
3
Honeycutt, Earl D.
3
Malhotra, Naresh K.
3
Svensson, Göran
3
Tzempelikos, Nektarios
3
Uslay, Can
3
Wang, Rui
3
Wilson, David T.
3
Akrout, Houcine
2
Anderson, James C.
2
Dubinsky, Alan J.
2
Gebauer, Heiko
2
Good, Megan C.
2
Hammervoll, Trond
2
Høgevold, Nils
2
Iacobucci, Dawn
2
Kim, Namwoon
2
Krishnan, Vijaykumar
2
Lapuka, Ivan I.
2
Li, Xiaoling
2
Lim, Weng Marc
2
Nordin, Fredrik
2
Otero-Neira, Carmen
2
Ryu, Sungmin
2
Schwepker, Charles H. <Jr.>
2
Shoham, Aviv
2
Ulaga, Wolfgang
2
Zhao, Liming
2
Agnihotri, Raj
1
Alam, Ian
1
Alnakhli, Hayam
1
Andersen, Otto
1
Anisimova, Tatiana
1
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1
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Journal of business-to-business marketing
Journal of service research
Industrial marketing management : the international journal for industrial and high-tech firms
24
Business relationship management and marketing
6
The journal of business & industrial marketing
3
Field guide to case study research in business-to-business marketing and purchasing
2
Fundamentals of business-to-business marketing
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European journal of marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
MIT sloan management review
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
3
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1
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
2
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
3
The nature of customer portfolios : towards new understanding of firms' exchange contexts
Terho, Harri
;
Halinen, Aino
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 335-366
Persistent link: https://www.econbiz.de/10009714639
Saved in:
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