The nature of customer portfolios : towards new understanding of firms' exchange contexts
Year of publication: |
2012
|
---|---|
Authors: | Terho, Harri ; Halinen, Aino |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 19.2012, 4, p. 335-366
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Portfolio-Management | Portfolio selection | Finnland | Finland |
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