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~isPartOf:"Journal of business-to-business marketing"
~person:"Baker, Michael John"
~subject:"Forschung"
~subject:"relevance and impact"
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Relevant for whom? : an essay to celebrate JBBM's 21st anniversary, in favor of paying greater attention to the needs of students and practitioners and less to the interests of pee...
Baker, Michael John
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011304041
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