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~isPartOf:"Journal of business-to-business marketing"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Bibliometrie"
~subject:"Marketing"
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Bibliometrie
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Business-to-business marketing
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Franses, Philip Hans
Malhotra, Naresh K.
Lichtenthal, J. David
6
Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Hutt, Michael D.
4
Mummalaneni, Venkatapparao
4
Honeycutt, Earl D.
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Tzempelikos, Nektarios
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Journal of business-to-business marketing
Review of marketing research
5
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
4
Econometric Institute research papers
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
ERIM report series research in management
2
Emerald insight
2
Journal of applied econometrics
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Legends in marketing
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Advances in econometrics
1
Advances in econometrics : a research annual
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Economics letters
1
Explanatory frameworks : economics, geography, social analysis
1
Handbook of economic forecasting ; Vol. 1
1
International marketing review
1
Marketing strategy collection
1
Pearson always learning
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Review of Marketing Research Ser.
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Rotterdam Institute for Business Economic Studies
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The Oxford handbook of economic forecasting
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ECONIS (ZBW)
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Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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