Reply: Assessing B2B research in the marketing literature : focus versus relevance
Year of publication: |
2009
|
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Authors: | LaPlaca, Peter J. ; Katrichis, Jerome M. |
Other Persons: | Lichtenthal, J. David (contributor) ; Mummalaneni, Venkatapparao (contributor) ; Malhotra, Naresh K. (contributor) ; Uslay, Can (reviewed) |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 1/2, p. 55-61
|
Subject: | Lieferantenmanagement | Supplier relationship management | Marktforschung | Market research | USA | United States | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing |
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