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~isPartOf:"Journal of business-to-business marketing"
~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
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B-to-B-Marketing
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Business-to-business marketing
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Franses, Philip Hans
Malhotra, Naresh K.
Lichtenthal, J. David
9
Svensson, Göran
9
Tzempelikos, Nektarios
8
Katrichis, Jerome M.
5
LaPlaca, Peter J.
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Mummalaneni, Venkatapparao
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Honeycutt, Earl D.
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Hutt, Michael D.
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Kooli, Kaouther
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Otero-Neira, Carmen
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Shoham, Aviv
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Wei, Ruifeng
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Chashmi, Seyed Ali Nabavi
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Deutscher, Terry H.
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Journal of business-to-business marketing
ERIM report series research in management
19
Review of marketing research
16
Legends in marketing
9
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
7
SAGE library in marketing
7
Econometric Institute research papers
6
Discussion paper / Tinbergen Institute
4
Journal of business research : JBR
4
Journal of marketing research : JMR
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Review of Marketing Research Ser.
4
ERIM Report Series Reference
3
Fundamentals of marketing research ; Vol. 1
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
Fundamentals of marketing research ; Vol. 6
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of applied econometrics
2
Journal of international consumer marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Rotterdam Institute for Business Economic Studies
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
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Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in econometrics
1
Advances in econometrics : a research annual
1
Always learning
1
Discussion paper / Tinbergen Institute / Tinbergen Institute
1
Econometrics : open access journal
1
Economics letters
1
Explanatory frameworks : economics, geography, social analysis
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of economic forecasting ; 1
1
Handbook of economic forecasting ; Vol. 1
1
Handbook of marketing decision models
1
International journal of consumer studies
1
International journal of quality & reliability management
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ECONIS (ZBW)
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Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
2
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
3
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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