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~isPartOf:"Journal of business-to-business marketing"
~person:"Helm, Roland"
~person:"Kotabe, Masaaki"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Internationales Marketing"
~subject:"Market research"
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Internationales Marketing
Market research
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
3
Marketing
3
Marktforschung
3
Supplier relationship management
3
USA
3
United States
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Bibliometrics
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Bibliometrie
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Marketing management
2
Marketingmanagement
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market orientation
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marketing intelligence
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Industrie
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New product development
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Product development capability
1
Produktentwicklung
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Selling
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Unternehmenserfolg
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Helm, Roland
Kotabe, Masaaki
Kotler, Philip
Malhotra, Naresh K.
Krinner, Stephanie
2
Shoham, Aviv
2
Tzempelikos, Nektarios
2
Aravopoulou, Eleni
1
Birn, Robin
1
Endres, Herbert
1
Fang, Shyh-Rong
1
Gnizy, Itzhak
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Godula, Georg
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Hemetsberger, Andrea
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Hirshberg, Ronit Segal
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Katrichis, Jerome M.
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Kooli, Kaouther
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Lichtenthal, J. David
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Schmalfuß, Martin
1
Spekman, Robert E.
1
Stone, Merlin
1
Uslay, Can
1
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Journal of business-to-business marketing
Review of marketing research
12
SAGE library in marketing
8
Legends in marketing
4
SAGE library of marketing
4
Fundamentals of marketing research ; Vol. 1
3
Journal of the Academy of Marketing Science
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
International business review : the official journal of the European International Business Academy
2
International marketing ; Vol. V
2
International marketing ; Vol. VI
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
2
Journal of business economics : JBE
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing research : JMR
2
The Oxford handbook of international business
2
The SAGE handbook of international marketing
2
Always learning
1
Betriebswirtschaftliche Abhandlungen
1
Die Betriebswirtschaft : DBW
1
Dimensionen öffentlichen Wirtschaftens : Festschrift für Rupert Windisch
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
Handbook of research in international marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Harvard business review : HBR
1
International journal of business and globalisation : IJBG
1
International journal of innovation management
1
International journal of management and decision making : IJMDM
1
International marketing ; Vol. 3
1
International marketing ; Vol. III
1
International marketing review
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Pearson always learning
1
Prentice-Hall international editions
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1
Exploring the role of product development capability for transforming
marketing
intelligence into firm performance
Helm, Roland
;
Krinner, Stephanie
;
Endres, Herbert
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 19-40
Persistent link: https://www.econbiz.de/10012196331
Saved in:
2
Conceptualization and integration of
marketing
intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
3
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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