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~isPartOf:"Journal of business-to-business marketing"
~person:"Kotabe, Masaaki"
~person:"Kotler, Philip"
~person:"Malhotra, Naresh K."
~subject:"Internationales Marketing"
~subject:"Market research"
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Journal of business-to-business marketing
Review of marketing research
12
SAGE library in marketing
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Fundamentals of marketing research ; Vol. 1
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Journal of the Academy of Marketing Science
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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The Oxford handbook of international business
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Handbook of research in international marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Sunrise ... sunset : challenging the myth of industrial obsolescence
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The handbook of marketing research : uses, misuses, and future advances
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Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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