//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of communication management"
~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Brand coolness
1
Brand image
1
Consumer behaviors
1
Consumer behaviour
1
Environmental consciousness
1
Environmental sustainability
1
Green brands
1
Green marketing
1
Green marketing orientation
1
Internet
1
Konsumentenverhalten
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Schweden
1
Social Web
1
Social web
1
Sustainable product
1
Sweden
1
Umweltbewusstsein
1
Viral marketing
1
Virales Marketing
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
Öko-Marketing
1
Öko-Produkt
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
1
English
1
Author
All
Langner, Tobias
Loureiro, Sandra Maria Correia
Brexendorf, Tim Oliver
3
Faßnacht, Martin
2
Neudecker, Niels
2
Schuster, Harald
2
Tomczak, Torsten
2
Wiedmann, Klaus-Peter
2
Barczewski, Jens
1
Barth, Bertram
1
Bellis, Emanuel de
1
Benner, Anna
1
Bishop, Kevin
1
Blankenberg, Nina
1
Borgstedt, Silke
1
Buckler, Frank
1
Burmann, Christoph
1
Carvalho, João
1
Cheok, Adrian David
1
Ciszek, Erica
1
Daecke, Nils
1
Desmoulins, Lucile
1
Dietrich, Daniel
1
Edwards, James
1
Engel, Jan
1
Erz, Antonia
1
Esch, Franz-Rudolf
1
Fink, Matthias
1
Fischer, Alexander
1
Fisher-Buttinger, Claudia
1
Fitzsimmons, Alexis Bajalia
1
Frerichs, Jens
1
Gleumes, Simone
1
Goetz, Daniela Maria
1
Guerreiro, João Pedro Silva Martins
1
Haberstock, Philipp
1
Hanisch, Stephan
1
Harms, Rainer
1
Haupt, Martin
1
Heffron, Eve R.
1
Heinemann, Florian
1
Henkel, Sven
1
more ...
less ...
Published in...
All
Journal of communication management
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of promotion management : innovations in planning and applied research
8
Journal of retailing and consumer services
5
The journal of brand management : an international journal
3
International journal of hospitality management
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
The journal of product & brand management
2
Baltic journal of management
1
Best practice der Markenführung
1
Challenges and trends in modern banking
1
Cogent business & management
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
E-business : state of the art of ICT based challenges and solutions
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Innovative Markenführung und -implementierung
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing letters : a journal of research in marketing
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Qualitative market research : an international journal
1
Research
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
2
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003765694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->