Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Tobias Langner; Alexander Fischer
| Year of publication: |
2008
|
|---|---|
| Authors: | Langner, Tobias ; Fischer, Alexander |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 5, p. 16-20
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| Subject: | Markenführung | Brand management | Virales Marketing | Viral marketing | Social Web | Social web | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765694