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~isPartOf:"Journal of communication management : an international journal"
~subject:"Brand image"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Digitale Plattform"
~subject:"Information media"
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Journal of communication management : an international journal
Journal of business research : JBR
120
Journal of retailing and consumer services
63
The journal of brand management : an international journal
42
The journal of product & brand management
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of internet marketing and advertising : IJIMA
36
Technological forecasting & social change : an international journal
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Information systems research : ISR
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Tourism management : research, policies, practice
22
Journal of promotion management : innovations in planning and applied research
21
Journal of marketing communications
20
Corporate communications : an international journal
19
Industrial marketing management : the international journal for industrial and high-tech firms
19
Business horizons
18
Electronic markets : EM ; the international journal of electronic commerce and business media
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of management information systems : JMIS
17
Psychology & marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of strategic marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
International journal of advertising : the review of marketing communications
15
International journal of technology marketing : IJTMkt
15
Cogent business & management
13
International journal of electronic commerce : IJEC
13
International journal of networking and virtual organisations : IJNVO
13
Journal of internet commerce
13
Journal of marketing
13
Marketing intelligence & planning
13
Springer eBook Collection
13
Tourism management perspectives : TMP
13
International journal of hospitality management
12
Journal of fashion marketing and management
12
Technovation : the international journal of technological innovation, entrepreneurship and technology management
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research
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ECONIS (ZBW)
17
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1
Personal public relations and celebrity scandals : a cross-cultural analysis of Twitter communication in the aftermath of Jonny Depp's accusations of domestic violence
Maiorescu, Roxana D.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011776296
Saved in:
2
Victims or conspirators? : understanding a hot-issue public's online reactions to a victim cluster crisis
Krishna, Arunima
;
Vibber, Kelly S.
- In:
Journal of communication management : an international …
21
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011776366
Saved in:
3
#Migrantcrisis : “tagging” the European migration crisis on Twitter
Ferra, Ioanna
;
Nguyen, Dennis
- In:
Journal of communication management : an international …
21
(
2017
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011813434
Saved in:
4
The challenges of introducing internal social media : the coordinators' roles and perceptions
Madsen, Vibeke Thøis
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011600007
Saved in:
5
The benefit of issue management : anticipating crises in the digital age
Strauß, Nadine
;
Jonkman, Jeroen
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 34-50
Persistent link: https://www.econbiz.de/10011600010
Saved in:
6
Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Lo, Kevin D.
;
Waters, Richard D.
;
Christensen, Nicklas
- In:
Journal of communication management : an international …
21
(
2017
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011600011
Saved in:
7
Public relations interactions with Wikipedia
Thompson, Gareth
- In:
Journal of communication management : an international …
20
(
2016
)
1
,
pp. 4-20
Persistent link: https://www.econbiz.de/10011540067
Saved in:
8
Building Betty Crocker's brand community : conversations with consumers, 1940-1950
Swenson, Rebecca
- In:
Journal of communication management : an international …
20
(
2016
)
2
,
pp. 148-161
Persistent link: https://www.econbiz.de/10011579529
Saved in:
9
Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting
;
Wilson, Christopher
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
Saved in:
10
Anti-social media : executive Twitter "engagement" and attitudes about media credibility
Porter, Michael C.
;
Anderson, Betsy
;
Nhotsavang, Mary
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10011448047
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