Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content
Year of publication: |
2017
|
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Authors: | Lo, Kevin D. ; Waters, Richard D. ; Christensen, Nicklas |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 21.2017, 1, p. 51-67
|
Subject: | Culture | Orgnaizational behaviour | National cultures | Communication | Nationalkultur | National culture | Unternehmenskultur | Corporate culture | Kultur | Kulturelle Identität | Cultural identity | Social Web | Social web | Welt | World | Internationales Marketing | International marketing | Interkulturelles Management | Cross-cultural management |
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