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~isPartOf:"Journal of consumer affairs : official publication of the American Council on Consumer Interests"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"USA"
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Search: subject_exact:"Herstellermarke"
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Brand management
USA
Brand
41
Markenartikel
41
Consumer behaviour
23
Konsumentenverhalten
23
Markenführung
16
United States
11
Brand image
9
Markenimage
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Theorie
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Theory
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Lans, Ralf van der
2
Narasimhan, Om
2
Shachar, Ron
2
Agrawal, Jagdish
1
Ailawadi, Kusum L.
1
Allenby, Greg M.
1
Ataman, M. Berk
1
Bawa, Kapil
1
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1
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Carroll, Norman V.
1
Chandukala, Sandeep R.
1
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1
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1
Chen, Xinlei
1
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1
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1
Dhar, Tirtha
1
Dieleman, Evelien
1
Dotson, Jeffrey P.
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Erdem, Tülin
1
Fitzsimons, Gavan J.
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Friedman, Monroe
1
Geyskens, Inge
1
Goldfarb, Avi
1
Grimm, Pamela E.
1
Hansen, Karsten T.
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Harlam, Bari A.
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Haviv, Avery M.
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Heerde, Harald J. van
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Hill, Shawndra
1
John, George
1
Liu, Jia
1
Lovett, Mitchell
1
Lu, Yan
1
Mehta, Nitin
1
Mela, Carl F.
1
Mitra, Debanjan
1
Moorthy, Sridhar
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
234
The journal of brand management : an international journal
234
The journal of product & brand management
192
Journal of retailing and consumer services
141
European journal of marketing : EJM
57
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Asia Pacific journal of marketing and logistics
43
Marketing intelligence & planning
37
Marketing letters : a journal of research in marketing
37
Journal of marketing communications
34
SpringerLink / Bücher
31
Journal of marketing
30
International journal of hospitality management
29
The journal of consumer marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
28
European journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Brands and branding
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
Business horizons
25
Journal of international consumer marketing
25
International journal of consumer studies
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
21
International marketing review
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
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ECONIS (ZBW)
25
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1
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
2
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
3
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
Saved in:
4
Measuring and understanding brand value in a dynamic model of brand management
Borkovsky, Ron N.
;
Goldfarb, Avi
;
Haviv, Avery M.
; …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 471-499
Persistent link: https://www.econbiz.de/10011744809
Saved in:
5
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
6
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
7
Partner selection in brand alliances : an empirical investigation of the drivers of brand fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
Saved in:
8
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
9
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
10
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
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