A data set of brands and their characteristics
Mitchell Lovett; Renana Peres; Ron Shachar
| Year of publication: |
2014
|
|---|---|
| Authors: | Lovett, Mitchell ; Peres, Renana ; Shachar, Ron |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 4, p. 609-617
|
| Subject: | brands | brand characteristics | brand personality | complexity | differentiation | esteem | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010403239