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Impact of brands' Facebook page characteristics and followers' comments on trust building and purchase intention : alternative attractiveness as moderator
Davoud Nikbin
;
Thineletchemy Aramo
;
Iranmanesh, Mohammad
; …
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 494-508
Persistent link: https://www.econbiz.de/10013275504
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