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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global fashion marketing : JGfM"
~person:"Cheah, Isaac"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Cheah, Isaac
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Journal of consumer behaviour : an international research review
Journal of fashion marketing and management
Journal of global fashion marketing : JGfM
Journal of business research : JBR
1
Journal of promotion management : JPM
1
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Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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