Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Year of publication: |
2015
|
---|---|
Authors: | Cheah, Isaac ; Phau, Ian ; Chong, Calvin ; Shimul, Anwar Sadat |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 4, p. 402-415
|
Subject: | Luxury brands | Brand prominence | Vanity | Willingness to buy | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Markenimage | Brand image |
-
Hewage, Ganga S. Urumutta, (2021)
-
Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke, (2016)
-
Shukla, Paurav, (2024)
- More ...
-
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac, (2015)
-
Motivations of playing digital games : A review and research agenda
Cheah, Isaac, (2021)
-
Consumer attitude and intention toward ridesharing
Cheah, Isaac, (2022)
- More ...