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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global fashion marketing : JGfM"
~person:"Sung, Billy"
~subject:"Luxusgüter"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Luxusgüter
Consumer behaviour
3
Konsumentenverhalten
3
Luxury goods
3
Brand management
2
Markenführung
2
Brand image
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Internet marketing
1
Luxury branding
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Perceived exclusivity
1
Perceived rarity
1
Perception
1
Perception of luxury
1
Social Web
1
Social web
1
Wahrnehmung
1
digital content
1
engagement
1
marketing communications
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social media
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Article in journal
Case study
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English
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Sung, Billy
Jain, Sheetal
5
Phau, Ian
5
Cho, Eunjoo
2
Hudders, Liselot
2
Kim, Jieun
2
Lee, Yuri
2
Shankar, Amit
2
Yu, Shubin
2
Acuti, Diletta
1
Aiello, Gaetano
1
Akbarina, Farida
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alevizou, Panayiota J.
1
Alexander, Bethan
1
Amatulli, Cesare
1
Ansari, Azarnoosh
1
Anurag Singh
1
Aycock, Murphy
1
Bao, Ying
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Boman, Laura
1
Cao, Dongmei
1
Carduck, Juliane
1
Cauberghe, Verolien
1
Cheah, Isaac
1
Childs, Michelle
1
Choi, Yun Jung
1
Chong, Calvin
1
Choo, Ho Jung
1
Chuah, Joe
1
Contreras, Luis Ortega
1
Cuevas, Leslie
1
Danbury, Annie
1
Dasmi, Costanza
1
Diaz Soloaga, Paloma
1
Donvito, Raffaele
1
Doss, Farrell
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Journal of consumer behaviour : an international research review
Journal of fashion marketing and management
Journal of global fashion marketing : JGfM
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
3
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1
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
2
Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 365-382
Persistent link: https://www.econbiz.de/10013162360
Saved in:
3
Examining the role of luxury elements on social media engagement
Duong, Van Chien
;
Sung, Billy
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012500698
Saved in:
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