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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of global fashion marketing : JGfM"
~subject:"Luxusgüter"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Luxusgüter
Markenführung
Consumer behaviour
640
Konsumentenverhalten
640
Fashion
175
Mode
175
Clothing
104
Bekleidung
103
Bekleidungsindustrie
85
Clothing industry
85
Brand image
80
Markenimage
80
USA
80
United States
79
Brand management
75
Luxury goods
66
Textile distribution
55
Textilhandel
55
Social Web
47
Social web
47
Online retailing
46
Online-Handel
46
Brand
44
Markenartikel
44
Personality psychology
43
Persönlichkeitspsychologie
43
Frauen
40
Women
40
Emotion
35
Jugendliche
33
Youth
33
Advertising effects
32
Beziehungsmarketing
32
Relationship marketing
32
Werbewirkung
32
Sustainable product
29
Öko-Produkt
29
E-commerce
25
Electronic Commerce
25
Großbritannien
25
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Article
105
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Article in journal
Case study
Aufsatz in Zeitschrift
106
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1
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English
106
Author
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Phau, Ian
6
Jain, Sheetal
5
Sung, Billy
3
Cho, Eunjoo
2
Choo, Ho Jung
2
Hudders, Liselot
2
Kim, HaeJung
2
Kim, Jieun
2
Kim, Jiyoung
2
Kumagai, Ken
2
Kwon, Wi-suk
2
Küster, Inés
2
Laforet, Sylvie
2
Lee, Yuri
2
Nagasawa, Shin'ya
2
Shankar, Amit
2
Yu, Shubin
2
Aagerup, Ulf
1
Acuti, Diletta
1
Adidam, Phani Tej
1
Ahn, SooKyoung
1
Aiello, Gaetano
1
Akbarina, Farida
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alevizou, Panayiota J.
1
Alexander, Bethan
1
Amatulli, Cesare
1
Ansari, Azarnoosh
1
Anurag Singh
1
Arroyo-Cañada, Francisco-Javier
1
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1
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1
Bang Nguyen Viet
1
Bao, Ying
1
Behrens, Stefan
1
Bhaduri, Gargi
1
Boman, Laura
1
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1
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Journal of consumer behaviour : an international research review
Journal of fashion marketing and management
Journal of global fashion marketing : JGfM
Journal of business research : JBR
487
Journal of retailing and consumer services
303
The journal of product & brand management
300
The journal of brand management : an international journal
286
Psychology & marketing
106
International journal of hospitality management
94
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
81
Journal of marketing communications
79
Marketing intelligence & planning
76
Journal of international consumer marketing
74
International journal of advertising : the review of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
64
International marketing review
60
Journal of promotion management : innovations in planning and applied research
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of the Academy of Marketing Science
56
International journal of consumer studies
53
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
The journal of consumer marketing
51
Journal of marketing
50
Journal of marketing management : MM
50
Journal of promotion management : JPM
49
Cogent business & management
48
Journal of global marketing
48
International journal of retail & distribution management
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
The IUP journal of brand management : IJBRM
40
European journal of marketing
39
Journal of Islamic marketing
39
Journal of travel and tourism marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
International journal of contemporary hospitality management
36
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of international marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
106
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1
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106
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1
How do moral judgment and saving face interact with positive word-of-mouth regarding counterfeit luxury consumption?
Kim, Changju
;
Kikumori, Mai
;
Kim, Aekyoung
;
Kim, Jungkeun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014530031
Saved in:
2
E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna Małgorzata
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 51-66
Persistent link: https://www.econbiz.de/10012797985
Saved in:
3
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
4
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal
;
Jain, Sheetal
;
Garg, Ruchi
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 117-138
Persistent link: https://www.econbiz.de/10014495506
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele
;
Acuti, Diletta
;
Song, Sanga
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
Saved in:
7
Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria
;
Aiello, Gaetano
;
Dasmi, Costanza
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
Saved in:
8
Luxury fashion brands at the gates of the Web 3.0 : an analysis of early experimentations with NFTs and the metaverse
Murtas, Gabriele
;
Pedeliento, Giuseppe
;
Mangiò, Federico
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10014529960
Saved in:
9
Handmade virtual messages to promote foreign fashion brands in Instagram
Macías-Mañas, María Dolores
;
Vila-López, Natalia
; …
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014530026
Saved in:
10
Leveraging visual cues and pricing strategies : an empirical investigation of the pre-owned luxury market
Yao, Alex Yao
;
Bao, Ying
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 286-301
Persistent link: https://www.econbiz.de/10014530043
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