Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Jiali Xie and Ho Jung Choo and Ha Kyung Lee
| Year of publication: |
2024
|
|---|---|
| Authors: | Xie, Jiali ; Choo, Ho Jung ; Lee, Ha Kyung |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 1, p. 45-60
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| Subject: | Affective evaluation | Boycott | Brand animosity | Cognitive judgment | Xenocentrism | Konsumentenboykott | Consumer boycott | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Herkunftsbezeichnung | Designation of origin | Emotion | Bewertung | Evaluation | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-11-2022-0235 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495501