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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~person:"Ittersum, Koert van"
~person:"Kwak, Hyokjin"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Consumer behaviour
6
Konsumentenverhalten
6
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Brand management
2
Markenartikel
2
Markenführung
2
Private consumption
2
Privater Konsum
2
Relationship marketing
2
USA
2
United States
2
brand anthropomorphization
2
Communication
1
Communication media
1
Disposable income
1
Einzelhandel
1
Estimation
1
Experiment
1
Food
1
Food retailing
1
Gerechtigkeit
1
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1
Informationsverbreitung
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Internet marketing
1
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Marketingmanagement
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Article in journal
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6
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6
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Ittersum, Koert van
Kwak, Hyokjin
Grewal, Dhruv
7
Palmatier, Robert W.
7
Haws, Kelly L.
6
Kumar, V.
6
Eckhardt, Giana M.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hassan, Louise M.
4
Houston, Mark B.
4
Schreier, Martin
4
Spears, Nancy
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Belk, Russell W.
3
Bijmolt, Tammo H. A.
3
Biswas, Dipayan
3
Botti, Simona
3
Buchanan-Oliver, Margo
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Fang, Eric
3
Ferraro, Rosellina
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Lamberton, Cait
3
Liu, Yan
3
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Journal of consumer behaviour : an international research review
Journal of marketing
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
Journal of agricultural economics
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
6
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1
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6
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6
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date (oldest first)
1
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
2
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
3
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
4
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
5
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
6
Trying harder and doing worse : how grocery shoppers track in-store spending
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansink, Brian
- In:
Journal of marketing
74
(
2010
)
2
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003995124
Saved in:
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