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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~person:"Kwak, Hyokjin"
~subject:"social withdrawal"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
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