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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Sammelwerk"
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Search: subject:"Consumer behaviour"
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Brand
Consumer behaviour
571
Konsumentenverhalten
571
Brand image
62
Markenimage
62
Beziehungsmarketing
58
Relationship marketing
58
Brand management
52
Markenführung
52
USA
48
United States
48
Social Web
39
Social web
39
Advertising effects
38
Werbewirkung
38
Internet marketing
31
Online-Marketing
31
Marketing management
30
Marketingmanagement
30
Online retailing
30
Online-Handel
30
Emotion
29
Personality psychology
28
Persönlichkeitspsychologie
28
Viral marketing
28
Virales Marketing
28
Markenartikel
24
Preismanagement
22
Pricing strategy
22
Einzelhandel
21
Retail trade
21
Sales promotion
20
Verkaufsförderung
20
Dienstleistungsqualität
19
Großbritannien
19
Service quality
19
United Kingdom
19
Advertising
18
Customer satisfaction
18
Kundenzufriedenheit
18
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24
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Article in journal
Case study
Sammelwerk
Aufsatz in Zeitschrift
24
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English
24
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Du, Rex Yuxing
2
Kwak, Hyokjin
2
Puzakova, Marina
2
Ailawadi, Kusum L.
1
Angle, Justin
1
Aydinli, Aylin
1
Balachander, Subramanian
1
Bertini, Marco
1
Bitner, Mary Jo
1
Brasel, S. Adam
1
Breiner, Florian
1
Breugelmans, Els
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Connors, Scott
1
Costello, John P.
1
Crombrugge, Michiel van
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Du, Katherine M.
1
Dzyabura, Daria
1
Eisenbeiß, Maik
1
Fuchs, Christoph
1
Gips, James
1
González-Benito, Óscar
1
Hamilton, Ryan
1
Hydock, Chris
1
Kamakura, Wagner A.
1
Kardes, Frank R.
1
Khamitov, Mansur
1
Kushwaha, Tarun
1
Lambert-Pandraud, Raphae͏̈lle
1
Lambrecht, Anja
1
Laurent, Gilles
1
Li, Krista J.
1
Liu, Yan
1
Lowrey, Tina M.
1
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Journal of consumer behaviour : an international research review
Journal of marketing
Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of market research
18
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
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ECONIS (ZBW)
24
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1
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10
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24
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date (oldest first)
1
Dual branding by national brand manufacturers : drivers and outcomes
Ma, Yu
;
Ailawadi, Kusum L.
;
Martos-Partal, Mercedes
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 69-87
Persistent link: https://www.econbiz.de/10014582918
Saved in:
2
Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van
;
Breugelmans, Els
;
Breiner, Florian
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
Saved in:
3
Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth
;
Angle, Justin
;
Lowrey, Tina M.
;
Shrum, L. J.
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
Saved in:
4
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
5
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
6
Befriending the enemy : the effects of observing brand-to-brand praise on consumer evaluations and choices
Zhou, Lingrui
;
Du, Katherine M.
;
Cutright, Keisha M.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 57-72
Persistent link: https://www.econbiz.de/10013258875
Saved in:
7
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Eisenbeiß, Maik
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
8
Mickey D's has more street cred than McDonald's : consumer brand nickname use signals information authenticity
Zhang, Zhe
;
Patrick, Vanessa M.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 58-73
Persistent link: https://www.econbiz.de/10012608713
Saved in:
9
When algorithms fail : consumers' responses to brand harm crises caused by algorithm errors
Srinivasan, Raji
;
Sarial-Abi, Gülen
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 74-91
Persistent link: https://www.econbiz.de/10012608717
Saved in:
10
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
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