They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Scott Connors, Mansur Khamitov, Matthew Thomson, and Andrew Perkins
| Year of publication: |
2021
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|---|---|
| Authors: | Connors, Scott ; Khamitov, Mansur ; Thomson, Matthew ; Perkins, Andrew |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 5, p. 92-108
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| Subject: | brand relationship type | brand relationship management | consumer-brand relationships | construal level | mindset congruency | psychological distance | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920984492 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012608718