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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
1,542
Konsumentenverhalten
1,542
Advertising effects
212
Werbewirkung
212
Internet marketing
156
Online-Marketing
156
Brand image
152
Markenimage
152
Advertising
135
Brand management
134
Markenführung
134
Werbung
132
Beziehungsmarketing
121
Relationship marketing
121
Social Web
120
Social web
120
Experiment
114
Holiday behaviour
113
Urlaubsverhalten
113
Emotion
111
Viral marketing
102
Virales Marketing
102
Theorie
99
Theory
99
Online retailing
96
Online-Handel
96
Tourism
87
Tourismus
86
Preismanagement
84
Pricing strategy
84
Market research
82
Marktforschung
82
Customer satisfaction
73
Kundenzufriedenheit
73
Personality psychology
72
Persönlichkeitspsychologie
72
USA
68
United States
68
Marketing management
63
Marketingmanagement
63
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1,543
Collection of articles of several authors
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Sammelwerk
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1,543
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Dhar, Ravi
11
Dahl, Darren W.
8
Gijsbrechts, Els
7
Gursoy, Dogan
7
Kumar, V.
7
Chen, Yuxin
6
Fitzsimons, Gavan J.
6
Ghose, Anindya
6
Han, Heesup
6
Haws, Kelly L.
6
Muehling, Darrel D.
6
Park, Sangwon
6
Taheri, Babak
6
Amaldoss, Wilfred
5
Bettman, James R.
5
Bronnenberg, Bart J.
5
Girotra, Karan
5
Heerde, Harald J. van
5
Hosanagar, Kartik
5
LeBoeuf, Robyn A.
5
Nelson, Leif D.
5
Netessine, Serguei
5
Su, Xuanming
5
Sudhir, K.
5
Tucker, Catherine
5
Um, Nam-Hyun
5
Vulcano, Gustavo
5
Wedel, Michel
5
Yang, Sha
5
Zhao, Min
5
Zhao, Yi
5
Amir, On
4
Amos, Clinton
4
Berger, Jonah
4
Bradlow, Eric T.
4
Cheema, Amar
4
Dukes, Anthony
4
Eliashberg, Jehoshua
4
Goldsmith, Kelly
4
Guo, Liang
4
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,543
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1
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
3
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
4
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
5
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
6
Attention constraints and learning in categories
Bhui, Rahul
;
Jiao, Peiran
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5394-5404
Persistent link: https://www.econbiz.de/10014392926
Saved in:
7
The impact of socioeconomic and cultural differences on online trade
Elfenbein, Daniel W.
;
Fisman, Raymond
;
McManus, Brian
- In:
Management science : journal of the Institute for …
69
(
2023
)
10
,
pp. 6181-6201
Persistent link: https://www.econbiz.de/10014393052
Saved in:
8
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
9
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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