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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
1,833
Konsumentenverhalten
1,833
Brand management
432
Markenführung
432
Markenimage
362
Brand image
360
Brand
261
Markenartikel
259
Beziehungsmarketing
237
Relationship marketing
237
Werbewirkung
206
Advertising effects
205
Einzelhandel
172
Retail trade
170
Online-Marketing
163
Internet marketing
162
Verbraucherverhalten
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Social Web
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Deutschland
138
Advertising
137
Werbung
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Germany
134
Online retailing
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Online-Handel
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Theorie
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Theory
121
Emotion
108
Marketingmanagement
97
Marketing management
95
Preismanagement
91
Pricing strategy
91
Viral marketing
89
Virales Marketing
89
Electronic Commerce
79
USA
77
United States
76
Customer satisfaction
75
Experiment
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Collection of articles of several authors
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Schramm-Klein, Hanna
10
Steinmann, Sascha
7
Wiedmann, Klaus-Peter
7
Ghose, Anindya
6
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Phau, Ian
6
Sung, Yongjun
6
Gabrielli, Veronica
5
Gentry, James W.
5
Girotra, Karan
5
Gázquez-Abad, Juan Carlos
5
Hosanagar, Kartik
5
Huber, Frank
5
Martínez-López, Francisco J.
5
Netessine, Serguei
5
Pentina, Iryna
5
Saarijärvi, Hannu
5
Schultz, Don E.
5
Spears, Nancy
5
Su, Xuanming
5
Um, Nam-Hyun
5
Vulcano, Gustavo
5
Amaldoss, Wilfred
4
Amos, Clinton
4
Bailey, Ainsworth Anthony
4
Baumgarth, Carsten
4
Baxter, Stacey M.
4
Dukes, Anthony
4
Finlay, Steven
4
Grappi, Silvia
4
Guo, Liang
4
Guéguen, Nicolas
4
Hassan, Louise M.
4
Heinemann, Gerrit
4
Hennigs, Nadine
4
Hernandez, Monica D.
4
Ilicic, Jasmina
4
Jacob, Céline
4
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Deutscher Dialogmarketing Verband
3
Technische Universität Braunschweig
2
Global Brand Conference <11., 2016, Bradford>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
SRH Fernhochschule
1
Springer International Publishing
1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
505
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
1,896
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
4
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
5
Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele
;
Colucci, Mariachiara
;
Denicolò, …
- In:
Management science : journal of the Institute for …
70
(
2024
)
5
,
pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
Saved in:
6
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
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7
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
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8
Is it all about fun? : self-service technology acceptance in Germany
Reid, Soeren Aguirre
;
Vetter, Georg
;
Lackes, Richard
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 201-227
Persistent link: https://www.econbiz.de/10014559020
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9
Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
10
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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