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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"Online-Handel"
~subject:"Social Web"
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Online-Handel
Social Web
Consumer behaviour
1,241
Konsumentenverhalten
1,241
Advertising effects
211
Werbewirkung
211
Brand image
193
Markenimage
193
Brand management
170
Markenführung
170
Advertising
135
Werbung
133
Beziehungsmarketing
108
Relationship marketing
108
Internet marketing
101
Online-Marketing
101
Emotion
99
USA
98
United States
98
Social web
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Brand
96
Markenartikel
96
Personality psychology
85
Persönlichkeitspsychologie
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Viral marketing
74
Virales Marketing
74
Customer satisfaction
62
Kundenzufriedenheit
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Experiment
61
Marketing management
58
Marketingmanagement
58
Online retailing
57
Cognition
47
Kognition
47
Confidence
45
Perception
45
Vertrauen
45
Wahrnehmung
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Corporate Social Responsibility
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Corporate social responsibility
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Flavián Blanco, Carlos
4
Filieri, Raffaele
3
Lennon, Sharron J.
3
Thomas, Veronica L.
3
Ahn, Sun Joo
2
Antheunis, Marjolijn L.
2
Casaló, Luis V.
2
Chung, Sorim
2
Darley, William K.
2
De Angelis, Matteo
2
Gelbrich, Katja
2
Gupta, Sumeet
2
Gustafsson, Anders
2
Hinsch, Christian
2
Jain, Varsha
2
Kareklas, Ioannis
2
Kim, Jooyoung
2
Kim, Minjeong
2
Kim, Soojung
2
Lee, Joonghwa
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Obeidat, Zaid Mohammad Ibrahim
2
Phua, Joe
2
Pozharliev, Rumen
2
Rita, Paulo
2
Ruyter, Ko de
2
Sauer, Nicola E.
2
Weber, T. J.
2
Zhang, Lixuan
2
Abendroth, Lisa J.
1
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Adjei, Mavis T.
1
Agarwal, James
1
Aggarwal, Praveen
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Akdim, Khaoula
1
Al Dweeri, Rami
1
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Journal of consumer behaviour : an international research review
Journal of marketing communications
Psychology & marketing
Journal of retailing and consumer services
458
Journal of business research : JBR
345
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
134
International journal of internet marketing and advertising : IJIMA
131
Journal of internet commerce
119
International journal of electronic marketing and retailing : IJEMR
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
102
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
Electronic commerce research
89
Cogent business & management
80
International journal of consumer studies
78
Journal of electronic commerce research : JECR
73
Information systems research : ISR
72
Technological forecasting & social change : an international journal
71
The journal of product & brand management
65
Asia Pacific journal of marketing and logistics
63
International journal of retail & distribution management
60
International journal of electronic commerce : IJEC
59
Journal of promotion management : innovations in planning and applied research
59
The international review of retail, distribution and consumer research
59
Management science : journal of the Institute for Operations Research and the Management Sciences
58
International journal of hospitality management
57
International journal of e-business research : an official publication of the Information Resources Management Association
55
Journal of fashion marketing and management
53
Journal of management information systems : JMIS
51
International journal of advertising : the review of marketing communications
50
International journal of business information systems : IJBIS
49
International journal of retail and distribution management
49
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
Journal of retailing
47
Tourism management : research, policies, practice
44
Journal of marketing
43
Journal of the Academy of Marketing Science
43
Journal of international consumer marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of marketing management : MM
40
International journal of technology marketing : IJTMkt
39
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ECONIS (ZBW)
145
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145
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
3
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
4
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
7
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
8
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
9
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
10
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
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