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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"China"
~subject:"Social Web"
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China
Social Web
Consumer behaviour
1,222
Konsumentenverhalten
1,222
Brand management
380
Markenführung
380
Brand image
329
Markenimage
329
Brand
237
Markenartikel
235
Advertising effects
181
Werbewirkung
181
Beziehungsmarketing
168
Relationship marketing
168
Einzelhandel
124
Retail trade
124
Internet marketing
116
Online-Marketing
116
Advertising
110
Werbung
108
Social web
105
Emotion
95
Online retailing
72
Online-Handel
72
Marketing management
65
Marketingmanagement
65
Viral marketing
63
Virales Marketing
63
Customer satisfaction
59
Kundenzufriedenheit
59
Luxury goods
59
Luxusgüter
59
USA
58
United States
58
Personality psychology
56
Persönlichkeitspsychologie
56
Corporate Social Responsibility
51
Corporate social responsibility
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41
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Phua, Joe
3
Antheunis, Marjolijn L.
2
Fam, Kim Shyan
2
Flavián Blanco, Carlos
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Lin, Zhibin
2
Mahmoud, Ali B.
2
Mainardes, Emerson Wagner
2
Mohr, Iris
2
Paswan, Audhesh
2
Rita, Paulo
2
Schivinski, Bruno
2
Sun, Qin
2
Sung, Yongjun
2
Wang, Ye
2
Wang, Yong Jian
2
Abendroth, Lisa J.
1
Adegbite, Emmanuel
1
Adjei, Mavis T.
1
Agnoli, Lara
1
Agopian, G.
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Ahmad, Alaeddin Mohammad Khalaf
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Ahn, Sun Joo
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Akdevelioglu, Duygu
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Al Dweeri, Rami
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Al Shurideh, Muhammad
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Almazyad, Fadi
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Anagrostopoulos, Christos
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Andreini, Daniela
1
Anselmsson, Johan
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Arcand, Manon
1
Azar, Salim L.
1
Bagaas, Ingrid K.
1
Baghi, Ilaria
1
Balamoorthy S
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
264
Journal of retailing and consumer services
221
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Asia Pacific journal of marketing and logistics
69
Technological forecasting & social change : an international journal
67
International journal of consumer studies
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
The journal of product & brand management
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Journal of international consumer marketing
60
International journal of hospitality management
55
International journal of advertising : the review of marketing communications
50
Journal of internet commerce
50
Journal of travel and tourism marketing
50
Psychology & marketing
48
Journal of promotion management : innovations in planning and applied research
47
Journal of electronic commerce research : JECR
42
Journal of global marketing
42
Tourism management : research, policies, practice
42
Young consumers : insight and ideas for responsible marketers
42
Journal of marketing management : MM
41
International journal of electronic marketing and retailing : IJEMR
40
The journal of consumer marketing
40
Cogent business & management
37
Journal of fashion marketing and management
37
Journal of management information systems : JMIS
37
International journal of contemporary hospitality management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Electronic commerce research
34
Marketing intelligence & planning
34
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of marketing
30
International journal of electronic commerce : IJEC
28
Journal of hospitality marketing & management
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
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ECONIS (ZBW)
143
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143
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
10
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
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