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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
~subject:"Virales Marketing"
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Social Web
Virales Marketing
Consumer behaviour
1,222
Konsumentenverhalten
1,222
Brand management
380
Markenführung
380
Brand image
329
Markenimage
329
Brand
237
Markenartikel
235
Advertising effects
181
Werbewirkung
181
Beziehungsmarketing
168
Relationship marketing
168
Einzelhandel
124
Retail trade
124
Internet marketing
116
Online-Marketing
116
Advertising
110
Werbung
108
Social web
105
Emotion
95
Online retailing
72
Online-Handel
72
Marketing management
65
Marketingmanagement
65
Viral marketing
63
Customer satisfaction
59
Kundenzufriedenheit
59
Luxury goods
59
Luxusgüter
59
USA
58
United States
58
Personality psychology
56
Persönlichkeitspsychologie
56
Corporate Social Responsibility
51
Corporate social responsibility
51
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Phua, Joe
3
Zhang, Lixuan
3
Antheunis, Marjolijn L.
2
Flavián Blanco, Carlos
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Kareklas, Ioannis
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mahmoud, Ali B.
2
Mainardes, Emerson Wagner
2
Mohr, Iris
2
Muehling, Darrel D.
2
Mukherjee, Srabanti
2
Pentina, Iryna
2
Rita, Paulo
2
Schivinski, Bruno
2
Wang, Ye
2
Weber, T. J.
2
Abendroth, Lisa J.
1
Adjei, Mavis T.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
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Ahuvia, Aaron C.
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Akdevelioglu, Duygu
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Al Dweeri, Rami
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Al Shurideh, Muhammad
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Alcántara-Pilar, Juan Miguel
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Allred, Anthony
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Almazyad, Fadi
1
Altobellom Suzanne A.
1
Amos, Clinton
1
An, Jake
1
Anagrostopoulos, Christos
1
Andreini, Daniela
1
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1
Anselmsson, Johan
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Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
280
Journal of retailing and consumer services
236
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
International journal of hospitality management
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
The journal of product & brand management
66
Psychology & marketing
65
Technological forecasting & social change : an international journal
65
Journal of internet commerce
59
Cogent business & management
54
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
50
Tourism management : research, policies, practice
49
International journal of consumer studies
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of electronic commerce research : JECR
45
Journal of travel and tourism marketing
44
Journal of hospitality marketing & management
43
Asia Pacific journal of marketing and logistics
41
Electronic commerce research
41
Information systems research : ISR
41
International journal of contemporary hospitality management
41
Journal of management information systems : JMIS
39
Journal of marketing
38
International journal of technology marketing : IJTMkt
35
Journal of marketing management : MM
35
Journal of the Academy of Marketing Science
35
International journal of electronic commerce : IJEC
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of strategic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
Marketing intelligence & planning
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of services marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
European journal of marketing : EJM
30
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ECONIS (ZBW)
137
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
10
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
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