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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~person:"Rim, Hyejoon"
~subject:"Corporate social responsibility"
~subject:"Markenführung"
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Corporate social responsibility
Markenführung
Consumer behaviour
2
Corporate Social Responsibility
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agent knowledge
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expectancy violation
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Rim, Hyejoon
Al Shurideh, Muhammad
2
Joireman, Jeff
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Kim, Dong Hoo
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Kim, Soojin
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Laforet, Sylvie
2
Muehling, Darrel D.
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Nagar, Komal
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Obeidat, Zaid Mohammad Ibrahim
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Rita, Paulo
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Song, Doori
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Sung, Yoon Hi
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Abdollahi, Maral
1
Abu Zayyad, Hala Mohammed
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Basar, Berna
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Bayraktaroğlu, Gül
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Journal of consumer behaviour : an international research review
Journal of marketing communications
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ECONIS (ZBW)
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1
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
2
Watch out when expectancy is violated : an experiment of inconsistent CSR message cueing
Rim, Hyejoon
;
Park, Young Eun
;
Song, Doori
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 343-361
Persistent link: https://www.econbiz.de/10012203480
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