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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of nonprofit & public sector marketing"
~person:"Bagozzi, Richard P."
~person:"Boudewyns, Vanessa"
~person:"Ko, Yong Jae"
~type_genre:"Article in journal"
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Consumer behaviour
4
Konsumentenverhalten
4
Emotion
2
Sponsoring
2
Sponsorship
2
Sport event
2
Sportveranstaltung
2
2010–2011
1
Advertising effects
1
Anger
1
Athletes
1
Auslandsinvestition
1
Business ethics
1
Corporate culture
1
Ethics
1
Ethik
1
Experiment
1
Foreign investment
1
Higher education institution
1
Hochschule
1
Motivation
1
Nonprofit organization
1
Nonprofit-Organisation
1
Organizational behaviour
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
Social values
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Soziale Werte
1
Sportler
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Sportmarketing
1
Sports marketing
1
Students
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Studierende
1
USA
1
United States
1
Unternehmensethik
1
Unternehmenskultur
1
Verhalten in Organisationen
1
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English
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Bagozzi, Richard P.
Boudewyns, Vanessa
Ko, Yong Jae
Hassan, Louise M.
4
Spears, Nancy
4
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Cherrier, Hélène
3
Clarke, Daniel Wade
3
Culiberg, Barbara
3
Doherty, Bob
3
Gentina, Elodie
3
Gentry, James W.
3
Hamilton, Kathy
3
Kemp, Elyria
3
Parry, Sara
3
Seo, Yuri
3
Shiu, Edward
3
Albinsson, Pia A.
2
Amos, Clinton
2
Bajde, Domen
2
Binney, Wayne
2
Bui, M̃y
2
Burchell, Kevin
2
Caruana, Robert
2
Chattaraman, Veena
2
Chatzidakis, Andreas
2
Eckhardt, Giana M.
2
Elliott, Richard
2
Fam, Kim Shyan
2
Fitchett, James
2
Gavish, Yossi
2
Hall, John
2
Heslop, Louise A.
2
Laforet, Sylvie
2
Leckie, Civilai
2
Lennon, Sharron J.
2
Li, Cong
2
Lindberg, Frank
2
Lindenmeier, Jörg
2
Lobo, Antonio
2
Martin, Sebastian
2
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Journal of consumer behaviour : an international research review
Journal of nonprofit & public sector marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Journal of sport management : the official journal of the North American Society of Sport Management
6
European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Journal of business research : JBR
3
Sport management review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Journal of retailing
2
Journal of service research
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
British journal of management
1
Cogent business & management
1
Corporate reputation review
1
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of world business : JWB
1
Management decision : MD
1
Management information systems : mis quarterly
1
Management international review : MIR ; journal of international business
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
4
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1
The effects of guilt-appeal intensity on persuasive and emotional outcomes : the moderating role of sponsor motive
Turner, Monique Mitchell
;
Mabry-Flynn, Amanda
;
Shen, Hongmei
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 134-150
Persistent link: https://www.econbiz.de/10011880037
Saved in:
2
Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Ko, Yong Jae
;
Chang, Yonghwan
;
Park, Chanmin
;
Herbst, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
2
,
pp. 176-186
Persistent link: https://www.econbiz.de/10011685073
Saved in:
3
The role of moral emotions and consumer values and traits in the decision to support nonprofits
Xie, Chunyan
;
Bagozzi, Richard P.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 290-311
Persistent link: https://www.econbiz.de/10010481866
Saved in:
4
Determinants of consumers' attitudes toward a sport sponsorship : a tale from college athletics
Ko, Yong Jae
;
Kim, Yu Kyoum
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 185-207
Persistent link: https://www.econbiz.de/10010490409
Saved in:
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