Determinants of consumer attitude toward corporate sponsors : a comparison between a profit and nonprofit sport event sponsorship
Year of publication: |
March-April 2017
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Authors: | Ko, Yong Jae ; Chang, Yonghwan ; Park, Chanmin ; Herbst, Frikkie |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 2, p. 176-186
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Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | USA | United States | 2010–2011 |
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