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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
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Global Brand Conference <11., 2016, Bradford>
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Journal of consumer behaviour : an international research review
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of asset management
The journal of brand management : an international journal
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2,163
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Asia Pacific journal of marketing and logistics
411
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Marketing letters : a journal of research in marketing
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Technological forecasting & social change : an international journal
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Journal of economic psychology : research in economic psychology and behavioral economics
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Young consumers : insight and ideas for responsible marketers
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Food policy : economics planning and politics of food and agriculture
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ECONIS (ZBW)
1,301
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Bayesian contextual choices under imperfect perception of attributes
He, Junnan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
Saved in:
3
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
4
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
5
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
6
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
7
Comparative statics of disclosure statements
Burkovskaya, Anastasia
;
Li, Jian
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1410-1427
Persistent link: https://www.econbiz.de/10014515035
Saved in:
8
Consumer time budgets and grocery shopping behavior
Bronnenberg, Bart J.
;
Klein, Tobias J.
;
Xu, Yan
- In:
Management science : journal of the Institute for …
70
(
2024
)
3
,
pp. 1596-1612
Persistent link: https://www.econbiz.de/10014515096
Saved in:
9
The consumption of advertising in the digital age : attention and ad content
Dukes, Anthony
;
Liu, Qihong
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2086-2106
Persistent link: https://www.econbiz.de/10014519900
Saved in:
10
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
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