Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Gianluca Fiocchi, Mona Seyed Esfahani
| Year of publication: |
2024
|
|---|---|
| Authors: | Fiocchi, Gianluca ; Esfahani, Mona Seyed |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 31.2024, 1, p. 1-15
|
| Subject: | Brand Identity | Branding | Distinctive brand assets | Identity elements | Uniqueness concentration | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-023-00329-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014447411