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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Theory"
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Consumer behaviour
911
Konsumentenverhalten
911
Brand management
294
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294
Brand image
243
Markenimage
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213
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Sun, Baohong
4
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Hardie, Bruce G. S.
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Shin, Jiwoong
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Journal of consumer behaviour : an international research review
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
NBER working paper series
93
Working paper / National Bureau of Economic Research, Inc.
86
NBER Working Paper
82
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
66
Economics letters
57
Europäische Hochschulschriften / 5
57
Gabler Edition Wissenschaft
56
International journal of industrial organization
55
Journal of business research : JBR
55
Journal of economic psychology : research in economic psychology and behavioral economics
55
European journal of operational research : EJOR
53
Journal of economic behavior & organization : JEBO
50
Journal of retailing and consumer services
48
SpringerLink / Bücher
47
CESifo working papers
42
The American economic review
41
Discussion papers / CEPR
33
Journal of economics
33
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Operations research
32
Working paper
32
Discussion paper
31
Discussion paper / Tinbergen Institute
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
International journal of production economics
27
International journal of production research
26
Journal of marketing research : JMR
26
The journal of industrial economics
26
European economic review : EER
25
Manufacturing & service operations management : M & SOM
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Research in consumer behavior
23
Discussion paper series / IZA
22
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ECONIS (ZBW)
58
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1
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
2
Higher minimum quality standards and redistributive effects on consumer welfare
Kotschedoff, Marco J. W.
;
Pachali, Max J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 253-280
Persistent link: https://www.econbiz.de/10012183090
Saved in:
3
Identification and estimation of forward-looking behavior : the case of consumer stockpiling
Ching, Andrew
;
Osborne, Matthew
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 707-726
Persistent link: https://www.econbiz.de/10012294600
Saved in:
4
Probabilistic selling for vertically differentiated products with salient thinkers
Zheng, Quan
;
Pan, Xiajun Amy
;
Carrillo, Janice E.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 442-460
Persistent link: https://www.econbiz.de/10012038417
Saved in:
5
Learning by doing and the demand for advanced products
Huang, Yufeng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 107-128
Persistent link: https://www.econbiz.de/10011999554
Saved in:
6
A salesforce-driven model of consumer choice
Yang, Bicheng
;
Chan, Tat
;
Thomadsen, Raphael
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 871-887
Persistent link: https://www.econbiz.de/10012120922
Saved in:
7
Season ticket buyer value and secondary market options
Lewis, Michael
;
Wang, Yanwen
;
Wu, Chunhua
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 973-993
Persistent link: https://www.econbiz.de/10012147191
Saved in:
8
Some customers would rather leave without saying goodbye
Ascarza, Eva
;
Netzer, Oded
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10011818453
Saved in:
9
Consumer choice and market outcomes under ambiguity in product quality
Yoo, Onesun Steve
;
Sarin, Rakesh
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011884372
Saved in:
10
Explaining brand switching behavior using pull-push-mooring theory and the theory of reasoned action
Ghasrodashti, Elahe Kordi
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 293-304
Persistent link: https://www.econbiz.de/10011884988
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