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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Innovation"
~subject:"Markenführung"
~subject:"Market research"
~subject:"Relationship marketing"
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Innovation
Markenführung
Market research
Relationship marketing
Marktforschung
90
Deutschland
21
Consumer behaviour
20
Germany
20
Konsumentenverhalten
20
Theorie
9
Theory
9
Befragung
7
Interview
7
Internet
6
Target group
6
Zielgruppe
6
Brand image
5
Markenimage
5
Sampling
5
Social Web
5
Social web
5
Stichprobenerhebung
5
Advertising effects
4
Children
4
Customer satisfaction
4
Eating habit
4
Ernährungsverhalten
4
Internet marketing
4
Kinder
4
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4
Online-Marketing
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Perception
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Automotive market
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3
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3
China
3
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3
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3
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3
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81
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5
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4
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84
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84
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6
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German
56
English
35
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Wessner, Konrad
3
Agante, Luísa
2
Holbrook, Morris B.
2
Kühn, Thomas
2
Abold, Roland
1
Althoff, Stefan
1
Ashraf, Rohail
1
Bar, Moshe
1
Baumgärtel, Otto A.
1
Becker, Josef
1
Beeske, Sigrid
1
Benussi, Swantje
1
Berthon, Pierre R.
1
Bieler, Ralf
1
Blut, Markus
1
Bosch, Volker
1
Brosius, Felix
1
Brunswick, Gary J.
1
Bössow, Oliver
1
Cartellieri, Maximilian
1
Caruana, Robert
1
Chaudhuri, Himadri Roy
1
Choi, Yung Kyun
1
Chéron, Emmanuel
1
Cornwell, T. Bettina
1
Csisáky, Meike
1
Czaplicki, Andreas
1
Davies, Iain A.
1
Dethlefsen, Hans A.
1
Dias, Mónica
1
Dziobek, Eberhard
1
Döring, Karen
1
Dürr, Karin
1
Eiting, Alexander
1
Evanschitzky, Heiner
1
Fitchett, James
1
Fuchs, Doris
1
Gallarza, Martina G.
1
Geißler, Holger
1
Ghoshal, A.
1
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Journal of consumer behaviour : an international research review
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
Qualitative market research : an international journal
73
SpringerLink / Bücher
63
Journal of the Academy of Marketing Science
60
Jahrbuch der Absatz- und Verbrauchsforschung
54
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
Europäische Hochschulschriften / 5
38
International journal of market research
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Journal of marketing
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
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ECONIS (ZBW)
90
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1
Planung & Analyse
[2018-2021]: Frankfurt am Main : Deutscher Fachverlag GmbH
-
2018-2021
Persistent link: https://www.econbiz.de/10011807160
Saved in:
2
The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
Saved in:
3
Women's responses to stereotypical media portrayals : an fMRI study of sexualized and domestic images of women
Vezich, I. Stephanie
;
Gunter, Benjamin C.
;
Lieberman, …
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 322-331
Persistent link: https://www.econbiz.de/10011695078
Saved in:
4
The values and motivations behind sustainable fashion consumption
Lundblad, Louise
;
Davies, Iain A.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10011477183
Saved in:
5
P&A-Handbuch der Markt- und Marketingforschung
Frankfurt am Main : Deutscher Fachverlag GmbH
-
2002-2016
Persistent link: https://www.econbiz.de/10001673123
Saved in:
6
Country of origin and brand image influences on perceptions of online game quality
Kim, Sang Jin
;
Choi, Yung Kyun
;
Kim, Kyung Hoon
;
Liu, …
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 389-398
Persistent link: https://www.econbiz.de/10011508886
Saved in:
7
Exploring the role of discourse in marketing and consumer research
Fitchett, James
;
Caruana, Robert
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011294157
Saved in:
8
Positive outcomes of social norm transgressions
Popa, Monica
;
Phillips, Barbara J.
;
Robertson, Courtney
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
5
,
pp. 351-363
Persistent link: https://www.econbiz.de/10010517311
Saved in:
9
"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Richardson, Brendan
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10009738782
Saved in:
10
P & a international market research : magazine for market research and marketing
Frankfurt, M. : Dt. Fachverl.
-
2011 - 2013; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10008939281
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