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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Social service review : SSR"
~person:"Kwak, Dae Hee"
~subject:"Cause-related marketing"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions
Kwak, Dae Hee
;
Kwon, Youngbum
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 348-358
Persistent link: https://www.econbiz.de/10011570920
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