Can an organization's philanthropic donations encourage consumers to give? : the roles of gratitude and boundary conditions
Year of publication: |
July-August 2016
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Authors: | Kwak, Dae Hee ; Kwon, Youngbum |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 4, p. 348-358
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Subject: | Gemeinnützige Organisation | Charitable organization | Cause-Related Marketing | Cause-related marketing | Soziales Verhalten | Social behaviour | Fundraising | Emotion | Wohltätigkeit | Charity |
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