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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of asset management"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Consumer behaviour
Markenführung
Konsumentenverhalten
946
Brand management
630
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417
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Portfolio selection
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Balmer, John M. T.
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7
Grace, Debra
7
Ind, Nicholas
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Steinmann, Sascha
7
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6
Kernstock, Joachim
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Miller, Dale
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Phau, Ian
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Abratt, Russell
5
Gentry, James W.
5
Golob, Urša
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Iglesias, Oriol
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Melewar, T. C.
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Ilicic, Jasmina
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Jacob, Céline
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Jones, Richard
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Global Brand Conference <11., 2016, Bradford>
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Journal of consumer behaviour : an international research review
The international review of retail, distribution and consumer research
The journal of asset management
The journal of brand management : an international journal
Journal of business research : JBR
2,163
Journal of retailing and consumer services
1,965
International journal of consumer studies
765
International journal of hospitality management
752
Psychology & marketing
681
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The journal of product & brand management
493
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
395
Journal of marketing research : JMR
368
Journal of marketing management : MM
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of travel and tourism marketing
339
Tourism management : research, policies, practice
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Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Journal of marketing communications
325
Journal of marketing
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Journal of retailing
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Cogent business & management
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Marketing letters : a journal of research in marketing
308
International journal of retail & distribution management
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Journal of fashion marketing and management
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Journal of the Academy of Marketing Science
294
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of consumer marketing
292
Marketing intelligence & planning
284
International journal of contemporary hospitality management
282
The journal of services marketing
274
Technological forecasting & social change : an international journal
269
Journal of business ethics : JOBE
266
Journal of hospitality marketing & management
257
Journal of economic psychology : research in economic psychology and behavioral economics
253
Young consumers : insight and ideas for responsible marketers
244
Food policy : economics planning and politics of food and agriculture
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Journal of strategic marketing
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ECONIS (ZBW)
1,253
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1
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10
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
4
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
5
The challenges of balancing ethics and competence for purpose-driven brands : an exploratory case study on social impact company Too Good To Go
Kjeldsen, Anna Karina
;
Schmeltz, Line
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 310-330
Persistent link: https://www.econbiz.de/10014583580
Saved in:
6
A company-CSR fit as antecedents of organic cosmetic product purchase intention, the buffering effect of CSR belief : a moderating role of health consciousness
Luan, Chi-Cheng
;
Hoa Pham Thi
;
Ulysses, Nellie
- In:
The international review of retail, distribution and …
34
(
2024
)
3
,
pp. 285-309
Persistent link: https://www.econbiz.de/10014559034
Saved in:
7
Consumer-facing technology in retailing : how technology shapes customer experience in physical and digital stores
Berg, Hanna
;
Nilsson, Elin
;
Liljedal, Karina T.
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 123-127
Persistent link: https://www.econbiz.de/10014559005
Saved in:
8
The distracting effect of mobile phones on visual attention in consumer decision-making : a gaze behavior perspective
Bažantová, Simona
;
Novák, Michal
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 160-182
Persistent link: https://www.econbiz.de/10014559008
Saved in:
9
Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
10
Exploring the uniqueness of distinctive brand assets within the UK automotive industry
Fiocchi, Gianluca
;
Esfahani, Mona Seyed
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014447411
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