//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
~type_genre:"Research Report"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Konsumentenverhalten
638
Brand management
574
Markenführung
574
Brand image
371
Markenimage
371
Brand
292
Markenartikel
290
Beziehungsmarketing
121
Relationship marketing
121
USA
93
United States
93
Social Web
89
Social web
89
Marketing management
76
Marketingmanagement
76
Emotion
74
Luxury goods
73
Luxusgüter
73
Corporate reputation
71
Firmenimage
71
Personality psychology
63
Persönlichkeitspsychologie
63
Brand architecture
59
Markenarchitektur
58
Corporate social responsibility
57
Corporate Social Responsibility
56
Advertising effects
53
Customer satisfaction
53
Kundenzufriedenheit
53
Werbewirkung
53
Internet marketing
51
Online-Marketing
51
Großbritannien
49
United Kingdom
49
Market research
45
Marktforschung
45
China
43
Corporate culture
39
Kaufentscheidung
39
more ...
less ...
Online availability
All
Undetermined
270
Free
12
Type of publication
All
Article
623
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
Non-commercial literature
Research Report
Aufsatz in Zeitschrift
638
Collection of articles of several authors
15
Sammelwerk
15
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Case study
2
Fallstudie
2
Konferenzschrift
2
Conference proceedings
1
more ...
less ...
Language
All
English
Author
All
Johnson, Lester W.
6
Spears, Nancy
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Bajde, Domen
3
Belk, Russell W.
3
Buchanan-Oliver, Margo
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Fitchett, James
3
Gabrielli, Veronica
3
Gentina, Elodie
3
Gentry, James W.
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hamilton, Kathy
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Parry, Sara
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Seo, Yuri
3
Shiu, Edward
3
Valette-Florence, Pierre
3
Šerić, Maja
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of consumer behaviour : an international research review
The journal of brand management : an international journal
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
412
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The international review of retail, distribution and consumer research
289
Journal of marketing
288
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
more ...
less ...
Source
All
ECONIS (ZBW)
638
Showing
1
-
10
of
638
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
3
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
4
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
8
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
9
Necessary perceptions of family values and luxury characteristics for brand luxuriousness : evidence from luxury watch brands
Dinh, Estelle
;
Mühlbacher, Hans
;
Torchia, Mariaterasa
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014447419
Saved in:
10
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->