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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
Faculty & research / Insead : working paper series
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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International advertising and communication : current insights and empirical findings
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Neuroökonomie : Grundlagen - Methoden - Anwendungen
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How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Plassmann, Hilke
;
Kenning, Peter
;
Deppe, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
4/5
,
pp. 360-367
Persistent link: https://www.econbiz.de/10003764095
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