How choice ambiguity modulates activity in brain areas representing brand preference : evidence from consumer neuroscience
Hilke Plassmann, Peter Kenning, Michael Deppe, Harald Kugel and Wolfram Schwindt
| Year of publication: |
2008
|
|---|---|
| Authors: | Plassmann, Hilke ; Kenning, Peter ; Deppe, Michael ; Kugel, Harald ; Schwindt, Wolfram |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 4/5, p. 360-367
|
| Subject: | Neuromarketing | Markenführung | Brand management | Kognition | Cognition |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764095