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~isPartOf:"Journal of consumer marketing"
~person:"Haverila, Kai"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai
;
Haverila, Matti
;
McLaughlin, Caitlin
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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