Development of a brand community engagement model : a service-dominant logic perspective
Kai Haverila, Matti Haverila and Caitlin McLaughlin
| Year of publication: |
2022
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|---|---|
| Authors: | Haverila, Kai ; Haverila, Matti ; McLaughlin, Caitlin |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 2, p. 166-179
|
| Subject: | Brand community | Brand community engagement | Customer satisfaction | Motives | PLS-SEM | Relationship quality | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Markenführung | Brand management | Kundenzufriedenheit | Marketingtheorie | Marketing theory | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2021-4390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165325