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~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
963
Advertising effects
252
Werbewirkung
252
Markenimage
214
Brand management
213
Markenführung
213
Advertising
194
Werbung
189
Internet marketing
146
Online-Marketing
146
Marketing management
121
Marketingmanagement
121
Social Web
118
Social web
118
USA
116
United States
116
Brand
97
Markenartikel
97
Personality psychology
89
Persönlichkeitspsychologie
89
Beziehungsmarketing
87
Relationship marketing
87
Experiment
86
Emotion
84
Viral marketing
84
Virales Marketing
84
Kulturelle Identität
71
China
68
Decision
66
Entscheidung
66
Cognition
62
Kognition
62
Theorie
61
Theory
61
Designation of origin
53
Herkunftsbezeichnung
53
Corporate Social Responsibility
51
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998
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6
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Article in journal
Case study
Konferenzbeitrag
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Aufsatz in Zeitschrift
1,004
Collection of articles of several authors
6
Sammelwerk
6
Fallstudie
3
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English
1,004
Author
All
Griskevicius, Vladas
8
Khare, Arpita
8
Wyer, Robert S.
8
Eisingerich, Andreas B
6
Fitzsimons, Gavan J.
6
Krishna, Aradhna
6
Muehling, Darrel D.
6
Park, C. Whan
6
Schmitt, Bernd
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
6
Alba, Joseph W.
5
Fiske, Susan T.
5
Gilovich, Thomas
5
Kervyn, Nicolas
5
Kumar, Amit
5
Malone, Chris
5
Phau, Ian
5
Saad, Gad
5
Schwarz, Norbert
5
Um, Nam-Hyun
5
Ariely, Dan
4
Barone, Michael J.
4
Cole, Catherine A.
4
Dhar, Ravi
4
Dimofte, Claudiu V.
4
Fazli-Salehi, Reza
4
Haws, Kelly L.
4
Jampol, Lily
4
Kareklas, Ioannis
4
Keller, Kevin Lane
4
Kenrick, Douglas T.
4
Kim, Soojung
4
Kramer, Thomas
4
Lee, Michelle P.
4
Madadi, Rozbeh
4
Mooij, Marieke K. de
4
Morwitz, Vicki G.
4
Muralidharan, Sidharth
4
Noseworthy, Theodore J.
4
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
2,142
Journal of retailing and consumer services
1,951
International journal of consumer studies
764
International journal of hospitality management
748
Psychology & marketing
694
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
481
The journal of product & brand management
456
Asia Pacific journal of marketing and logistics
412
Tourism management : research, policies, practice
388
Journal of travel and tourism marketing
386
European journal of marketing : EJM
385
Journal of marketing research : JMR
360
Management science : journal of the Institute for Operations Research and the Management Sciences
343
Journal of marketing management : MM
336
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
326
Journal of retailing
314
Cogent business & management
311
Journal of marketing
306
Marketing intelligence & planning
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
297
The international review of retail, distribution and consumer research
297
Journal of fashion marketing and management
293
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
276
International journal of contemporary hospitality management
275
The journal of services marketing
273
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
268
Journal of economic psychology : research in economic psychology and behavioral economics
263
Young consumers : insight and ideas for responsible marketers
259
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
1,004
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1
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10
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1,004
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
3
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
4
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
5
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
6
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
7
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
8
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
9
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
10
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
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